On the Internet, information is free. Most of it, anyway. But the basic principle of the information highway is anyone can go on it and have a joy ride. True, there are many websites that let you shop till you drop, but even if this is the norm now for online shopping addicts, music is different. iTunes, Amazon, CDBaby, and the like have catalogs upon catalogs of music for sale and yet, most netizens would rather get their music free. Such injustice for the artists behind the music, right? How can an artist or band sell music online if music lovers would only download them for free?
In the past, many artists relied on getting signed by a record label to get serious promotion. Record labels would usually front the expenses that come with music promotion companies. Since this was the industry standard, bands were always trying to become signed and get radio play. If an artists had their music played on the radio, it was a surefire bet that they were going to sell records. But today, many things have changed for the record industry with the birth of digitally recorded music. Artists can now record their own music with little to no expense, and even promote their own music. With this, millions of artists across the world are turning to the worlds largest social network, MySpace.
Now I’m not going to explain the whole economic theory behind 80/20 in this post, but as far as we are concerned for music marketing it goes like this.
Search online for an autoresponder service. Some are free but I find that the paid services are much better and are worth every penny for what you can get from them. The monthly costs are low and it makes your email list much easier to use during your promotion efforts.
Stuff like writing music and blogging is so easy to procrastinate on because often the tasks that are not really important seem like much more of an instant win and less work.
The point of selling music online comes from exposure. At the first instance of an Internet search, your artist or band name should be on the ready. The search results should show you. From there, you’ve captured your audience and now learn not to let them go.
Your artist/band name is of the utmost importance. Don’t go crazy cryptic or flamboyant, keep it simple. You want your fans to find you and in the end, follow you. Finding you should not be a treasure hunt.
If you go to Google and type in the name of you favorite singer they will also give you a whole bunch of search suggestions that people are searching for right now.